Exposing the reality of animal agriculture and empowering creatives working towards a positive change is part of our Mission.

We love our work and are passionate discovering new possibilities and facing challenges everyday – be it in research, filmmaking, photography, or design. One day we wondered: can’t we combine our profession with doing good? And what are pressing as well as neglected issues? 
There are few organisations who emphasise professional visuals while carrying out investigations, photographing, filming and building databases, but none of them approach the topic as comprehensively as we do.